Competitor Profiling

A common technique used by Onlime is to create detailed profiles on each of your major competitor's online position. These profiles give an in-depth description of the competitor's background, finances, products, markets, facilities, personnel, and strategies. This involves:

• Background
• Financial Spend on Online strategy
• Products
• Marketing
• Resources
• Personnel
• Corporate and marketing strategies

Imagine if your customer and users could do everything they do offline, chat, discuss issues, listen to music, watch TV, create and innovate, collaborate and learn all within your website.  We are able to deliver online community functionality that one would associate with sites such as Face Book, MySpace or YouTube. 

This level of functionality drives consumer loyalty to your online publication as it becomes an integral communication tool for them and more than just an information source.  Onlime are specialists in this level of community build.  Importantly custom builds requiring this level of functionality are generally incredibly expensive, and proprietary.  As a result such a build with another web company may result in extremely slow and costly functionality upgrades at a later date.  To negotiate this issue we use a combination of open source products combined with our own in house developed software required to knit separate components together and provide extra functionality.  This allows Onlime with its Onlime Content Management System to deliver a quick build of a fully functional system that is quick and easy to build extra functionality on at later dates.

Online marketing could be one of the fastest growth sectors in the Middle East according to Dubai based Media Consultancy The Ascala Group who announced the launch of a Dubai based online marketing company servicing the Dubai market. The company will be integrated into H2O New Media, a media services agency providing social community web development in Dubai and will be responsible for servicing existing H2O customer's online marketing and advertising requirements.

"Services such as search engine optimisation are in great demand as real estate developers in the UAE scramble to position themselves competitively on relevant search engines, its not only effective SEO services that are in demand, the Middle East market as a whole is experiencing phenomenal growth in online advertising, media buying and creative online campaign services" Steve Vaile - CEO of H2O New Media.

H2O New Media the owner of The Dubai Lime have seen significant increase in demand for their online community web development services. "In the past six months we have acquired just over 40 new customers for H2O mainly in partnership with media services companies and branding agencies that are using social media as a new marketing tool for their clients. To support this we needed an effective online marketing division separate to our core web development services so we created H2O Influence to focus on the complementary online marketing services that are required promote our clients social media channels on popular search engines, directory listings and other online media channels"

The company that will operate as a separate division of H2O New Media under the name "H2O Influence" will offer the following services:

Online PR in Dubai and The Middle East
Search Engine Optimisation in Dubai and the Middle East
Online Advertising
Online Campaign Management and Creation
Email Marketing in Dubai
Viral Marketing & Content Creation
Online Marketing Platform Development Services

"We seem to have bucked the Dubai summer trend; we have posted record revenue figures during both July and August so far this year, a time when the Dubai Web Industry tends to be very slow. We believe that this is because we are focused on social media and not traditional web development, its very hard for a web developer that would normally be developing a simple website to create complex social media applications. Add to this the requirement to deliver both Video and Audio content and I think it places H2O in a very unique position when it comes to creating social media channels for brands, agencies and publishing houses"

H2O New Media was founded in November of 2007 as a result of agencies asking the development team responsible for developing the Dubai Lime to develop social media applications for their clients.  H2O provide comprehensive research, strategy and campaign development services allowing leading organizations to create an online vision, generate program architectures and meet the challenges of a rapidly changing theatre.

• Online market research
• Competitive intelligence
• Conceptualisation
• Program architecture
• Program execution
• Program measurement

The H2O Online Sales and marketing team keeps supports the company's expanding base of advertisers, publishers and users across the Middle East from our HQ in Dubai by providing them with the highest levels of service and consultative campaign development for their online marketing requirements.   Free Online Resources that can be downloaded from the H2O website include >

An Overview of Social Media in the Middle East:

In this presentation we discuss how to create an online social community for affinity marketing. The presentation is of interest to brands and companies interested in building any type of stakeholder community around their brand identity.

Your H2O Guide to Online Advertising in the Middle East

In this white paper H2O will update you on popular terminology for online advertising and provide you with a guide showing you how to run your online advertising campaign in the Middle East.

Getting the Best ROI with Online Marketing

A presentation will be sent to you explaining how to calculate your online marketing ROI; you can even use the document as a template for your own campaign in the Middle East. It includes suggested platforms, contacts and relevant metrics.

An overview presentation - Online Marketing & Social Media 1 HR

Request a presentation from an H2O Consultant - ask them questions and get quick and relevant updates on social media, online marketing and online advertising.

Visit Online Marketing Middle East Now by clicking here

Lime Green Entertainments a company that provides a not for profit music forum approached Onlime to build a web community website for Dubai which rocketed from zero to 2000 opt in subscribers in the first three months of operation and from zero to 203,000 hits in the first month of operation.

The site now provides Dubai Lime with the ability to target user messaging in Dubai based on over 200 combinations of demographic and user data for various products and offerings that customers opt into.   Users can post audio, video and join an online community linked to experiential events.   The website was launched with zero advertising spend and grew simply through word of mouth recommendation and effective offline PR from Dubai PR Agency Strawberry PR . 

The Onlime CMS web application platform is a full-featured content management system that can be used for everything from simple websites to complex corporate applications. Using this platform you have the ability to manage your website easily and effectively.   Onlime use a combination of open source software and our own in house developed software to deliver functionally rich and attractive (Sticky) websites for users.