Case Study Lime Green Entertainments |
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Lime Green Entertainments a company that provides
a not for profit music forum approached Onlime to build a web community website
for Dubai which rocketed from zero to 2000 opt in subscribers in the first three
months of operation and from zero to 203,000 hits in the first month of
operation.
The site now provides Dubai Lime with the ability
to target user messaging in Dubai based on over 200 combinations of demographic and user
data for various products and offerings that customers opt into.
Users can post audio, video and join an online community linked to
experiential events. The website was
launched with zero advertising spend and grew simply through word of mouth
recommendation and effective offline PR from Dubai PR Agency Strawberry PR .
The website is used as the consumer website for
Lime Green Entertainments music agency and record label brands and has resulted
in business placement in the first month of launch out weighing the cost of
the sites development and allowing Dubai Lime to bring a valuable community resource to Dubai. Interesting facts
to note is that on average visit users will read between 5 and 7 pages of
content and that over 50% of users will log onto the website more than twice in
a single day. The website also drives
users to offline community events in Dubai
and has resulted in a physical footfall of over 2000 people attending Dubai
Lime events during the first month of operation.
View a Video Referance from the Lime Green Director regarding his Dubai Website Development.
As part of our initial analysis we worked with
the management team to define an effective online strategy based around the
community. The result was a full
interactive community website combined with offline and online marketing that
worked to both promote the music forum and provide it with an online presence
to mirror the offline activities.
Through video and audio content production recorded at the event
consumers can connect to the event and the artists online.
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