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Want to improve search engine ranks in Dubai? Your site has been up for some time
and is indexed in the search engines. Your rankings stink. There are some steps
you can take to improve search engine ranks in Dubai.
Improve
Search Engine Ranks in Dubai
Search engine rankings are a bit
misunderstood in Dubai. First, you definitely want to be on the first page of
search results. For all intensive purposes, there is little difference between
being ranked number 11 and number 111. Few surfers will go beyond the first
page of rankings and that is a fact.
I don't have a clue what your site
looks like. Still, there are some general issues that I see pop up over and
over with sites in Dubai that have poor rankings. And here we go...
The first issue to consider is the
number of words you have on the pages in question. You need to have at least
250 words on a page or the search engines may downgrade it. This is
particularly true with Google. If you are selling a product on that webpage,
make sure to put in a lengthy description.
On most sites, the keywords are a
mess. Don't just put up random keywords. Once you have the phrases, incorporate
them into your meta tags and text on your pages. Your business name should
never be in your meta tags unless your business name has a keyword in it. It
adds nothing to your ranking efforts and actually hurts them by diluting the
impact of the other keywords in the meta tags.
Once you have identified your
keyword phrases, use only one on each page. The search engines like a concise,
focused theme on each page. Create one page for each phrase and focus on that
phrase throughout the page. If the keyword phrase is "travel Dubai", don't
start blabbering about Abu Dhabi.
Probably 90 percent of the sites we
look at use the wrong titles. If your home page text starts of with "Welcome
to..." you are doing it wrong! Nobody is search for "Welcome to..." Replace this
text with your keyword phrase. Using our previous example, it should read
"Travel Dubai".
In concert with the title, make sure
to include your keyword phrase at least once in your first paragraph. The first
100 words of the page are critical in getting rankings. Your keyword phrase
should be in the title and at least once in the opening paragraph.
Generating links to your site is
important. Links tell a search engine how relevant your site is. The more links
from other sites, the higher you will rank. Importantly, only trade links with
sites that have subject matters relevant to yours. If you have a real estate
site, you can trade links with a construction site but not with a gambling
website!
Every site is unique, which means
they have unique optimization problems. Following these rules, however, should
help you improve search engine ranks in Dubai effectively.
OnLime ME has partnered with H2O New Media . H2O New Media is a web development
consultation and online marketing agency in Dubai that creates cost effective
and SEO friendly websites for its clients.
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