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Looking to increase your Dubai web
site visitors return rates? Every visitor to your web site is a valuable possible
client. It was hard work to get that site visitor there in the first place, so
you should make every effort to encourage the potential client back. There are
some steps you should take to increase
your Dubai web site visitors return rate.
Point is that if the visitor found
what they were looking for quickly and easily, they are much more likely to
come back to your site. Here are six additional techniques you can use to help
bring visitors back to your site. They are:
- Bookmark Buttons
- Periodic Updates
- Contests
- Games
- Message Boards
- Email Newsletters
A bookmark button reminds people
visiting your site that they may want to visit your site again. When people
bookmark your site, they are of course more likely to come back. Bookmark
buttons can be easily created in JavaScript. Here is some source code for you:
http://javascript.internet.com/miscellaneous/bookmark-page.html
Periodic Updates are very simple to
keep up and could be a quote of the day or an image of the day or perhaps new
articles every month or week. Anything that will make visitors want to come
back for the next update will suffice. Once you have determined what your
periodic update is, remind your visitors to come back for the update. It won't
do much good if your visitors don't know about your updates.
A newsletter is perhaps the best
tool for bringing people back to your web site. To have a newsletter all you
need is a simple form on your web site to collect user's email addresses and an
email client. That's it! It you want to go even lower tech, just have a bit of
text that says, "Email us at
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
to join our
Newsletter."
Contests are great for web promotion
and brining people back to web sites. People who enter the contest you may
sponsor will want to come back to see if they won. Also, if it is a user
submittal contest, people will want to come back to see the winning entries -
especially if they have won! You may even get people sending word of your
contest to their friends. Viral marketing, where friends tell friends and so
on, is extremely effective in the Dubai market. Dubai Lime the social community
of Lime Green Entertainments created by our partners H2O New Media was
initially viral marketed across the United Arab Emirates.
To check out their websites go to
http://www.dubailime.com/ (OnLime Community in Dubai)
http://www.h2onewmedia.com/ (Web Development in Dubai)
http://www.dubaientertainmentscompany.com/ (Lime Green Entertainments)
Games in Flash or JavaScript can be
quite simple and very popular in Dubai, yet quite entertaining. A perfect
example is those Orbitz ads. If you don't know what I am talking about, Orbitz
has Flash game ads that include golfing, pitching, piloting blimps and other
fun things. They are really simple and are designed to get clicks more than
repeat business, as the games are ads, but on a web site, similar games would
get visitors come back.
Message boards usually become a
second home for some people and become the place they visit when they are
sitting bored at home or work. If you have an active board, people will come to
your web site just to see what people have posted and comment on them. With our
websites the Message boards are completely SEO Friendly and show up on search
engines for specific keywords.
Once you have a member base in Dubai and have a few people subscribed to your
newsletter. Try to think of ways that you could provide useful information to
potential clients. Maybe you will offer discounts to newsletter members, or
perhaps send them articles on topics related to your site. Always have a link
for subscribers to opt-out. And don't forget to request newsletter readers to
visit your web site in every newsletter you send out.
Keep these in mind and you will see
an increase in your Dubai web site visitor return rate.
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