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Keeping your primary keyword bold is one of the many statements you get to hear when you are related in the search engine
optimization industry.
Keep
your primary keyword bold
Keywords are the one-liner when it
comes to search engine optimization. You must develop an understanding of what
your prospects are looking for in your area of business. Keyword research is
the method for doing this and a step that should be undertaken with great
precision and effort.
Once you have nailed down the
keywords for your Dubai based business site, the question arises as to how to
use them on the pages of your site. There are a lot of strategies that work and
everyone swears by the one they use. That being said, making sure the primary
keyword is bold on the page is one strategy that we certainly use frequently.
Every page on your site should focus
on one keyword phrase. Others prefer to go with a variety of keywords totaling
no more than 13 to 15 total words. Each approach works, but you still have to
determine the particular phrase you wish to emphasize. Once you have selected
the phrase, it helps to draw the attention of the search engine to it by
emphasizing it in some way. To do this, most people immediately think of enclosing
it in bold html commands. This will work, but there is always a better way to
do this.
Using heading commands are the best
way to emphasize a keyword phrase on your website. The commands tell the search
engine robots that the enclosed text is the focus of the page. This can only
help, but you have to be careful how to use them. Stick to using them for the
title of the page, which corresponds to the keyword phrase you wish to focus
on. Trying to use them in the middle of a paragraph can be eye catching to the
person viewing the page and is an important part of marketing but are only
advisable on the first paragraph.
If you select a default heading command, your
text is going to be huge. You can counter this by redefining the size.
Regardless, make sure that you keep the primary keyword bold on the page in one
form or another.
OnLime ME has partnered with H2O New Media . H2O New Media is a web development
consultation and online marketing agency in Dubai that creates cost effective
and SEO friendly websites for its clients.
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