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Using the right Meta Tags for Dubai is of importance to your web portal. About 2 years ago, Meta Tags were
important to increase rankings on search engines, although still relevant,
Google, has led a movement by the search engines to de-emphasize the importance
of Meta Tags. Despite this effort, Meta tags are still important. They
represent the only method for a site owner to exert some control over how pages
are listed in search engine results. In this article we shall talk about what
Meta tags are and what the important Meta tags for Dubai are.
So now we get to what a Meta tag is?
Meta tags are html code blocks that
“tells” a search engine what a particular site page is about. Meta tags are not
visible on the pages of your site. You can, however, see them for most sites by
clicking the “view” and then “source” tab on the Explorer Browser if you are a
Dubai based company it is important for your web page to have Dubai as a Meta
tag.
Meta tags can be difficult to
explain, so let’s take a look at this page. If you look to the bar at the very
top of your screen, you will see the meta title for this page. If you can't
find it, look at the very top line shown on your monitor. That is the meta
title of this webpage.
The Meta title is a critical factor
in controlling where your site is listed in search engines. The title should
consist of the keywords being emphasized on the page. In this case, we are
trying to come up under searches for “meta tags for Dubai”.
What is a Meta Description Tag?
The meta description tag appears
under the title in the search engine results. This essentially tells the viewer
a summary of the page. Your meta description should always match your first
paragraph and should be no more than 40 words. If you are a Dubai based
business it is important to incorporate the word Dubai into your meta
description.
One of the aggravating things about
search engines is how they use meta descriptions. Most pick only certain
sections of your description. When your link appears in the search results, the
description may make little if any sense. Unfortunately, there isn’t much you
can do about it.
Meta Keywords
A few years ago, meta keywords were
the single most important factor to getting your site ranked under the correct
keywords. Times have changed now and
Google doesn’t even look at them, while MSN and Yahoo give them little value.
All and all, they are fairly unimportant, but you should still add them to your
meta tags. If nothing else, it forces you to focus on the keywords you should
have on the page and there are smaller search engines out there who will focus
on them.
In closing, every page of your site
should have at least a meta title and description. Although their value has
diminished, they are still an important factor in the search engine
optimization process and Meta tags for Dubai should be given importance when
building your Dubai based business portal.
OnLime ME has partnered with H2O New Media . H2O New Media is a web development
consultation and online marketing agency in Dubai that creates cost effective
and SEO friendly websites for its clients.
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