|
Search engine optimisation in Dubai (SEO)
is not a concept, yet its benefits seem to have put on the back burner in terms
of some Middle Eastern company priorities. However with the growth in
advertising slowing in the UAE market its interesting to see just how the
market for search engine optimisation is now increasing in Dubai.
When looking at Dubai
search engine optimisation clients you should look at the general Middle East media.
Companies across the Middle East spend
1000s of dollars on website appearance without much thought to how potential
clients, not already aware of the company, are actually going to find their
website. In other words, search engine
optimisation (SEO) is an afterthought.
Many designers in the Middle East may know a
lot about creating great websites but are not educated in website optimization. There are however, specialist companies in
the Middle East that offer the entire
service. One company is Onlime, based in
Dubai. Onlime already boasts a string of high
profile clients in the Middle East, each relieved to find online knowledge and
web optimisation on their doorstep combined with a holistic marketing approach
which includes search engine optimisation for Dubai clients as just a component of the
overall solution.
Search engine optimisation (SEO) is not
just about making sure each page of your website includes your company name. Should
this be your main focus, you should be ranked well for your name as it will
appear in your tags numerous times. However, this is only helpful if people are
searching for your company name and not for your benefits. In addition, if they know your company name
they are most likely to just type in your URL. The key to capturing new demand
to your website is the ability to be found for keywords and phrases other than
your company name this is when engaging with a search engine optimisation
company for your Dubai
Company can start to pay dividends.
Most people in the Middle East scan instead of
read the web. Consumers want to forge ahead to find what their looking for
quickly and easily. Search engine
optimisation can ensure you are within those first crucial pages of results.
Search Engine Optimisation SEO in Dubai
As mentioned, Onlime is based in Dubai, UAE and is
probably the best known company around currently in the Middle
East offering this kind of service. . With
Onlime and any good company in the Middle East
offering search engine optimisation, you should expect the following:
- Raise the
sites Ranking (Google Ranking and others), the higher a site is ranked,
the better placement the site will achieve.
- Improve the
site placement by focusing on narrowing the scope of the search terms you
want your site to tag.
- Improve the
position of your site on the results page, 80% of the clicks on search
results are achieved on the first page of results, with 12% on the second
and then the remaining 8% is distributed among the following 3 dozen
result pages.
Please be wary of anyone making promises with 100% guarantees for
your website. There is no such thing
with SEO. Find someone based on
reputation and you shouldn’t go far wrong.
Onlime certainly have a good reputation for SEO, the company
promotes its own content management system the Mint CMS that they claim will do
90% of the job for you although they are certainly not the only game in Dubai. When asking exactly what you get for your SEO
money be sure to detail what’s involved, simple link backs don’t cut it any
more. Mixed media formats including
Audio, Video and of course the ever reliable text is all a component of a
successful search engine optimisation strategy for any budding Dubai based company.
|
