What to do and what not to do when it comes to SEO?

Do you know what to do and what not to do when it comes to SEO? Search engine optimization (SEO) is a much-debated topic and there is a lot of misinformation on the net. In this article you will get quality advice on what to do and what not to do when it comes to SEO.

What to do and what not to do when it comes to SEO?

Before we look into the right way to SEO and the wrong way to SEO, we need to define what SEO is. Search Engine Optimization or SEO simply refers to the management of a website or its pages to gain a high ranking on search engines like Google, Yahoo and MSN that dominate the search traffic on the net. If you do a search on Google, the seo listings are found in the left hand side of the page. Yes the same place you found us. Getting a high ranking through seo is called "organic ranking".

The first and most important step on how to do seo effectively is where we find the biggest mistakes. Picking the correct keywords for your site! The correct keywords are not what you personally think based on your knowledge of your service or product. The only place you will find the exact keyword phrases is by keyword research.

The second important step on how to do seo for your Dubai based website effectively is the isolation keyword strategy. Many website developers in Dubai will try to cram as many keywords into a page as possible. Many seo agencies in Dubai suggest a keyword total of 10 to 15 words. This is an old approach that works, but it will take much longer to get high rankings.

The new effective approach is to develop a list of as many keyword phrases as possible. A single page should be made for each keyword phrase. For instance, the keyword phrase for this page is "What to do and what not to do when it comes to SEO". The page is devoted solely to this phrase, as are the meta tags.

A third seo do is the structure of the top and bottom of the page. The page should always start off with your keyword phrase as a heading. The first paragraph of text should incorporate your keyword phrase and the paragraph should also be your meta description. Following the first paragraph, you should list a bold subtitle of the exact keyword. Finally, the last paragraph of text on the page should also incorporate your keyword phrase as Yahoo tends to read it for some bizarre reason. You can see an example of this approach by analyzing this page.

The fourth step on how to do seo for your Dubai based website effectively is interlinking. The links from one page of your site to another matter a lot. When you create a link, make sure the link has text or relevant content for the page the prospect will be going to. If you look at the bottom of this page, you will see such a link going to our home page.

There are a lot of what and whatnots when it comes to SEO. Remember not to put your site name in your meta title, the search engines will list you high without it. Don't hold back on on text, you need at least 250 words per page. Don't put database parameters in your webpage urls because spiders have problems reading them. Stay away from flash as much as possible for the same reason. Sticking to a single subject per page helps as well and remember not to wonder around like a drunken web designer! Remember not to use frames. Finally, keep your html code smooth so search engines can read it.

OnLime ME has partnered with H2O New Media . H2O New Media is a web development consultation and online marketing agency in Dubai that creates cost effective and SEO friendly websites for its clients.